What is Start Something: Women in Immersive Tech?

Are you a woman (including those who identify as women), aged 18+ and based in the South West?

Do you have a brilliant idea for an immersive tech business or project?

We can help you develop your concept, write a plan, and offer the support you need to get your idea off the ground!

Through Start Something we will help you access:

  • 1-2-1 coaching from industry experts
  • Training, workshops, and events
  • Up to £4,000 to pay for additional resources
  • A cohort of like-minded creative business and project pioneers

Start Something: Women in Immersive Tech is open for new applications from 9th January to 12 midday on 27th January 2023.

Places are limited.

Support we will offer you

Get Started

  • 1-2-1 session with your Start Something coach to talk your idea through.
  • Work out who your audience or market are and how to reach them.
  • Work out what research or training you need.
  • Work out what resources, facilities, and space you need.

Find Out & Plan

  • Take part in training workshops from Real Ideas and others.
  • Access support and do research.
  • Get help to find the specialist facilities you need.
  • 1-2-1 support to write your plan!

Go For It!

  • Follow the plan, use the skills you’ve developed and the resources you’ve accessed to launch your creative business or project.
  • Receive on-going support from Real Ideas as you grow.

In return we ask that you:  

  • Actively work with your coach.
  • Attend the workshops, training sessions, events, and meetings on offer.
  • Engage and contribute positively with the Start Something cohort.
  • Recognise the support you have received on LinkedIn, Twitter and Instagram.
  • Allow us to promote your name and company across our platforms.


To apply, you must be:

  • This oportunity is open to women (including those who identify as women).
  • Aged 18+.
  • Live in the Southwest (Cornwall, Isles of Scilly, Devon, Plymouth, Torbay, Somerset, N Somerset, Bath & NE Somerset, Bristol, Gloucestershire, S Gloucestershire, Wiltshire, Swindon, Dorset, Bournemouth & Poole).
  • Able to play an active part in the Start Something cohort and get maximum benefit from the support throughout the programme.
Group of people sat on bean bags watching an immersive dome experience

How do I apply?

To be part of Start Something we ask that you complete the expression of interest form below. Once your expression of interest has been reviewed, if you meet our eligibility criteria you will be sent an application form.
We are proud to be making steps toward inclusive recruitment! As part of this we welcome applications in both written and video recorded formats.

Please submit your application in either a word document/PDF or MP4 format. More information on the application process will be included in your welcome email.

Beneficiary Stories

Click below to find out more about some of our Start Something beneficiaries.

Close up of persons hand writing on a piece of paper

Frequently Asked Questions

Who is funding Start Something; Women in Immersive Tech?

Start Something is funded by Arts Council Southwest

What can I expect to learn?

We will cover all the basics of business, starting with working out your goals, planning, defining your customer, looking at the numbers, and working out who can help you make things happen.

What do I need to commit to?

We need you to commit to a minimum of 5 hours per week to moving your business forward, as well as the in-person and online sessions we run. The more you put in, the more you get out and the sooner you will make your business or project a reality. You will also need to be a Member with Real Ideas.

This opportunity requires match funding. This can come in the form of a variety of things, including your time spent on your business/project, external investment or support. We will support you with this during the programme.

We will also need you to commit to a 1.5 hour diagnostic meeting with one of our coaches between Monday 6th February and Friday 10th February 2023. If you are not available between these dates, please highlight that in your application.

Can I fit this around my day job?

We know that most people cannot drop everything and start a project without other interests and responsibilities. Moreover, we want you to work on your business, not sit in a classroom. Therefore, we can help you to prioritise your time to be more efficient.

How will I get paid the money?

Your grant will be paid to you in stages based on a project plan that you will develop with your assigned Coach. The staged payments will be made in advance of purchases being made so you will not have to pay for anything upfront yourself and claim it back.  Grant funding will be paid directly into your bank on receipt of an invoice.

What can I spend the money on?

There is up to £4,000 available to each business /project to help get it started. This can be for materials, equipment, specialist skills training, external expertise etc. If you would like to explore allocating the grant in another way, please clarify this in your application. We will work with you to develop your budget to help you make the most of the investment.

How long does the support last?

Your project support from your assigned coach will continue until 31st March 2023. After this, you can remain part of the Real Ideas membership for as long as you like.

What do you mean by an immersive tech business/project?

For this particular programme we are looking for ideas that sit within the digital or immersive sector.  This can include content creation or innovative uses for immersive technology. If you are not sure whether your idea fits with the above, please feel free to contact us to explore further.

Why is this oportunity only open to women?

The aim of this project is to contribute to broadening diversity in the immersive tech sector. Women (including those who identify as women) remain underrepresented in the STEM sector.

Got a question that isn’t answered here?

Feel free to get in touch with us by emailing info@realideas.org and specifying that you would like further information about the Start Something Creative programme.