The Challenge

Jess Sneyd wanted to get involved in something that made a difference at a grass roots level whilst still being about community, health and well being. Jess found out about the national ‘Real Junk Food’ movement and wanted to set up the scheme in her community. The mission is to feed bellies, not bins; this is achieved by working with local supermarkets, businesses, food producers and farms, intercepting food that would otherwise be thrown away, reducing needless landfill and feeding hungry bellies with delicious food instead.


raised by crowd funding


Liskeard, Cornwall


February – December 2016


The ERDF funded Engine Room programme www.theengineroom.org.uk

The RIO solution

Jess was eligible for support from RIO through the ERDF-funded Engine Room programme which aims to support start up social enterprise in Cornwall.

RIO helped Jess to set up a CIC (Community Interest Company), assisted with fundraising ideas and helped in structuring a business plan to support her social enterprise to grow and develop.

Now, with the help of amazing volunteers and with Vicki Rowan as her partner, they are running up to three events a week including community lunches, private parties, corporate hospitality, events that raise awareness of the issues around food waste, education and community engagement. All the events use intercepted food that was destined for landfill and all the food can be bought on a ‘Pay as You Feel Basis’ so that the food is accessible to all and valued for what it is.

Stats and Facts

  • 1 business plan
  • 2 co-founders
  • 1 CIC established
  • 3 events per week
  • £10,720 raised by crowd funding
  • 25 volunteers
How The Project Was Received

The help we have been given by RIO has been invaluable for our business. We have learnt so much and without the expertise, opportunities, support and encouragement of Lindsey Hall, we would have been much slower to get things off the ground, and I believe we would have made many more mistakes

Jess SneydCo Director, The Real Junk Food Project south west