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Case Studies

Pilgrim Primary School

By 4th March 2014 No Comments
pilgrim primary

School-wide efforts to put a primary school’s good reputation into practice

pilgrim primary

Location:

Pilgrim Primary School, Plymouth

Date:

June – December 2013

The challenge:

How can the school communicate to the outside world the ethos, values and success of the school, so that their reputation is as good as their practice.

The RIO solution:RIO worked with the school in a holistic way, uncovering what the school really wanted to communicate, who they wanted to communicate to and what outcomes they wanted from the rebranding process.

We set up a pupil Communications and Marketing team who led on the rebranding process.

We also supported them to commission a Plymouth based design agency Real Fusion to lead on their website development.

  • Entire school involvement including teachers, governors, pupils and parents
  • RIO worked with the students to form an exciting and dynamic Communications and Marketing team, training them and developing their passions
  • The pupils worked with Real Fusion to design the logo, brand and new website, as well as all marketing materials.
  • Pupils set up and ran their own photo shoot
  • Pupils worked with school to collect images from the photo shoot for the school website
  • The school’s success story made it into the Plymouth Herald and was celebrated on the Real Fusion website also.

Sue Jones, Head Teacher

“RIO have been extremely supportive and creative in helping us communicate our ethos and key messages with a new sense of clarity and purpose.”

All images and logos courtesy of Real Fusion

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