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Case Studies

A Driven Force

By 25th November 2015 No Comments

Improving the service for teenagers and young adults with cancer


Derriford Hospital, Plymouth


January 2015 – September 2015

The challenge:

How do we improve the service for teenagers and young adults with cancer at Derriford Hospital which will benefit young people, their friends and family, the hospital, the city and beyond?

RIO recruited and worked with a group of amazing volunteers, aged between 16-22.

The group has been together since January this year and has been creating a plan which will help improve the service for young cancer patients at the Plymouth hospital. While patients already benefit from fantastic support and treatment from the amazing staff, they have seen that the spaces, facilities and resources aimed at the specific needs of young people, are somewhat lacking.

As young people themselves, the volunteers from A Driven Force understand that it’s important to see a ‘young’ presence to help young people feel welcome at the hospital.

RIO has been supporting these amazing young people to develop their values and brand, to raise money to support the project, to develop their ideas, to market and promote their work through social media and the press and to help them develop relationships with other organisations that might support their project

  • Brand and identity development with RIO marketing specialist and external brand designer – from which A Driven Force (ADF) was created
  • A fundraising campaign raised £5000 which went directly to Plymouth Hospitals General Charity
  • Engagement with senior leaders from Derriford Hospital (Chief Executive, Head of Estates, Communications Manager) and other organisations such as Teenage Cancer Trust
  • A Driven Force press releases appeared in Plymouth Herald here and here
  • A social media campaign on Facebook, Twitter and Pinterest. Pages set up and regularly updated by ADF
  • A press campaign which included regular coverage with Plymouth Herald and Social Enterprise UK
  • Create a bright and informative communications wall in the teenage and young adult cancer ward

Elisha Searl, a volunteer with A Driven Force

“When I heard about working with RIO with the aim to help improve cancer services for young people, I was instantly interested and it was something I could not turn down. I am extremely passionate about cancer care for patients and am very familiar with the current care that is available. This has driven me to make a change!”

“I am also very determined to raise as much awareness of A Driven Force as we are a very passionate and dedicated team, trying to make a difference in something very important. Being part of the project has helped me regain confidence and meet a variety of friendly people.”

Troy Woodhouse, designer at Gamma Ray Creative

“The passion shown by the Driven Force guys is amazing. It’s really nice to see these young individuals show great entrepreneurial spirit to help achieve the goals set out to redevelop the cancer unit and Derriford Hospital… I’m really looking forward to seeing the finished product!”

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