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Successful Digital Marketing for Engaging Schools

The arts and cultural sector’s rapid movement to online delivery over the past year has led to some fantastic new ways of working and a great deal of learning. A similar move also took place in the education sector when online platforms, tools and opportunities were widely implemented at pace.

The cultural sector has generated a wealth of digital content, which will sit alongside the real-life visits as organisations continue to re-open. This provides real opportunity for organisations and creatives to deepen their engagement with schools. It also leads us to ask ourselves some questions:

  • Who is using the online offers?
  • How do we compete in an increasingly accessible local and global marketplace?
  • How can we ensure digital offers don’t diminish in-person bookings?
  • How should we deliver school specific content alongside mainstream programming?

Join hosts Roberta Beattie, Website Tech Champion, Digital Culture Network and Gary Futcher, Programme Lead for Education, Real Ideas for a one-hour panel conversation, presented in collaboration with Arts Council England Bridge Organisations.

During the session you’ll hear:

  • About current trends and how to position your work effectively within an education context.
  • Opportunities and challenges within the current education landscape.
  • Practical marketing tips to engage schools.

To find out more about this FREE webinar and book your place, visit the Digital Culture Network website here.

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